The Royal Navy has often been criticised for being less "media savvy" than the Royal Air Force.
Recently it has been attempting to improve the way it gets it's message across.
This interactive guide to the Invincible class aircraft carrier could be quite interesting with some improvements.
High quality video clips in place of the linked images would generate a lot more interest.
The Royal Navy is uniquely able to generate such footage.
This guided tour of the United States Coast Guard Cutter Bertholf is both interesting and educational.